• News
  • About
  • Art
  • Projects
  • Shop
  • Commissions
  • Contact
Menu

james fowler

25 Wood Street
Toronto, ON, M4Y 2P9
(416) 275-6299
artist. curator. bon vivant. health to your style.

Your Custom Text Here

james fowler

  • News
  • About
  • Art
  • Projects
  • Shop
  • Commissions
  • Contact

The BARCODE Series: A Critique of Consumer Culture and the Erasure of Queer History

February 13, 2023 James Fowler

IT DOESN’T GET BETTER THAN THIS
20x20in., hand embroidered red and white gingham bandana
2023

The BARCODE series is an ongoing collection of hand-embroidered bandanas that correspond to the colors of the Hanky Code, a secret language used by gay men in the 1980s to signal their sexual desires and fetishes. Originally conceived during the Inter-generational Queer Artist Residency in 2019, the series has expanded with the addition of two new hankies and regular updates every few months. In 2020, I created a large number of new works for YASSIFIED, an exhibition at Novah Gallery in early 2021.

Installation view of YASSIFIED at NOVAH Gallery.

Each bandana in the series features a color and a consumer product slogan that pairs well with the corresponding Hanky Code color. The use of consumer product slogans is a way to critique the pinkwashing that often occurs during sponsored LGBTQ+ events and festivals and aims to draw attention to the role that corporations have played in the erasure of the more sex-positive aspects of queer culture.

The act of "culture mapping" consumer culture onto a disappearing part of gay men's culture is a deliberate choice to highlight the influence of corporations on the mainstreaming and sanitization of queer culture. The use of humor in pairing consumer product slogans with the Hanky Code colors serves as a subtle reminder of the subversive origins of the Hanky Code and the need to preserve and celebrate queer culture in all its complexities.

In Art News Tags hanky code, james fowler, iamjamesfowler, queer culture, lgbtq+, gay culture, gay, queer art
← Collaborating on a New Shoe Design: Inspired by Mexican Folk ArtCapturing the Magic and Romance of a Rainy Chicago Night →

Subscribe

Sign up with your email address to receive news and updates.

We respect your privacy.

Thank you!